Sounds too good to be true.

So Lindsay Lohan posted this fake eHarmony video yesterday that everyone went bananas over. A new report surfaced that it was actually a very clever PR ploy. If this is really true, kudos to her PR team for trying to sell us her leggings and tanning spray (really??).

"She made it to sell us her 6126 leggings and her forthcoming Sevin Nyne spray-on self-tanner. Watch the video carefully, and you'll notice that Lohan sprays the self-tanner into the air approximately 58 seconds in. She also says her eHarmony ID is 612679 — a combination of the names for her leggings line and spray-tan line."

It's like figuring out the hidden messages in a Beatles album cover.

(Via The Cut via WWD)