Saturday, April 11, 2009

Zara is following me even in my studies

/*Rant*/

I'm reading my Marketing Book and there's a story about Zara and immediately makes this book interesting to read for once aha. I wish each book had stories of my favourite clothing stores as examples so I would be the first one to volunteer studying all day long.

Facts about Zara from the book:

"Zara can make a new line from start to finish in fewer than fifteen days, so a look seen on MTV can be in Zara stores within a month, versus an industry average of nine months."

"The company's stylish but affordable offerings have attracted a cult following, and the company's sales have more than double to $4 billion in the last five years."

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