Luis Estevez - 1960, Part 1

In the late 1950s and early 60s, it was common for travel destinations and tour companies to do fashion spreads in magazines in a combined marketing effort. Photos would be taken of models wearing designer clothes in exotic locales. The clothing would enchant the magazine reader, while extolling the charm of the travel destination. The photos I'll show you today and tomorrow feature fashions of Luis Estevez in a multi-page advertisement for travel to Mexico from 1960.

Two models climb the pyramids of San Juan Teotihuacan.
At left, a black, white, and yellow cotton daisy print dress with Kabuki sleeves. Sold for $65.00 in 1960 (about $478.00 in today's dollar).
At right, a black silk/linen sheath with matching stole. Sold for $70.00 in 1960 (about $515.00 in today's dollar).

Cotton windowpane check is used for these two dresses, photographed at Acapulco's Gold Coast Beach. Note how the necklines are cut to follow the pattern of the fabric.
At left, black and white sheath. Sold for $50.00 in 1960 (about $368.00 in today's dollar).
At right, blue and white full skirted dress. Sold for $65.00 in 1960 (about $478.00 in today's dollar).

In Colonial Guanajuato, a Spanish silver mining town, the model wears a silk dress with giant black polka dots. A wide black patent belt narrows the waist under the floating topper. Sold for $70.00 in 1960 (about $515.00 in today's dollar).

At the cathedral of Guanajuato, the model wears a cotton zebra striped ensemble. The dress has a solid black bodice with cap sleeves. The jacket floats away from the fitted dress. Sold for $110.00 in 1960 (about $809.00 in today's dollar).

At the diving cliffs of Acapulco, a black and white silk sheath with Kabuki sleeves and a set-in belt. Sold for $65.00 in 1960 (about $478.00 in today's dollar).

Tomorrow, evening fashions by Estevez from the same photo shoot.

All photos by William Ward for a multi-page advertisement that appeared in Harper's Bazaar, 1960.