Adidas Three Stories- Celebrate Originality

Adidas three Stories World Cup

The Adidas Three Stories world cup event is what I would consider adidas' successful  attempt to integrate their "arty" label, Adidas Originals, into an actual culture.

Adidas has always been big, anonymous and commercial, but have now managed to drop that image.

The adidas three stories is situated in the remains of a sixty year old factory, number sixty six Albert Road, in Woodstock.

The event takes place from the eleventh of June to the eleventh of July. All the world cup matches will be viewable on big screens.
Local artists, such as paper girls, one night only, the bin and t-shirt show. Dj's will be pumping tunes, and a skate park will be open from five to eight. 
A date to remember is the second of July. It's the first quarter-finals and also the launch of the "chapter 2: friends" expedition.
DJ Neil Armstrong, Jay-Z's tour DJ, is going to play for one show only.

See you there.